ECHO II: Traditions In Transition
Mina Karatza, Project Manager
PostScriptum Communication Informatics
Services: As GLAM consultants, our services are designed to create new opportunities for cultural organizations in the ever-changing digital environment. We provide exceptional client support to drive global exchange and audience-building. Our innovative services include studies for creating a successful digital footprint for your organization, new technology for museums, and analytical "mix-and-match" funding schemes aimed at optimal results. Our team's insight and forward-thinking nature, combined with the transfer of knowledge and participation in European projects and best practice networks, ensures quality services at every level.
Creative Europe/Inter Alia

“ECHO II: Traditions In Transition” (September 2020–June 2022) is a European cultural project in which we invite artists living in Bulgaria, Greece, Hungary, and North Macedonia, to create original artworks inspired by local traditions specific to: the town of Smolyan and the city of Sofia (Bulgaria), the sea for Spetses island (Greece), the life and community of Győr Distillery’s workers (Hungary), and Prespa Lake (North Macedonia).

ECHO II is the continuation of the ECHO pilot project implemented in 2018-19 exploring Dark Cultural Heritage of the Balkans and within the framework of the European Year of Cultural Heritage 2018. ECHO II emanates from a deeper need to support and realize the concept of the EU motto “united in diversity.” In particular, traditions constitute parts of local identities that are defined by the use, re-use, change, and transformation of traditions in the course of community life. These traditions shape and are shaped by the group and significantly determine their culture. The existence of significant traditions is a common element among European people. Re-exploring and revisiting traditions through a new lens can benefit communities and mobilise them in order to reconsider existing perceptions of static traditions that need to be protected and to reintroduce these traditions in their group life. ECHO II focuses on Traditions in Transition. This is an alternative viewpoint to the established concept that tradition is fixed and in need of protection and as such we have to preserve it as an object of musealisation.

Alternatively, ECHO II sustains that in order to keep alive local traditions that are important for the ingroups, it is more fruitful to understand and accept their changing, dynamic character according to the needs of the communities.

We perceive local traditions as dynamic and evolving processes that shape and are shaped by the lives of local communities. This means that we recognize traditions as constitutive elements of cultural identities, but we don’t consider them "objects" that need to remain unaltered and protected via musealisation. In this light, we take a critical stance towards established but unfruitful perspectives that restrict innovation and creativity, and we hope ECHO II to be an opportunity for artists to highlight and renew local traditions through contemporary artistic creation, and for the local communities to self-reflect, in turn allowing them to reconceptualize and revitalize their own traditions within the framework of European cultural heritage.

ECHO II aims at tightening and promoting the link between artistic creation and local traditions, enabling contemporary artistic creation based on cultural elements from different European communities.

Through various digital strategies we hope to promote the circulation of the artworks, enabling access to new audiences and improving capacity building for cultural professionals.

The collection of ECHO II artworks produced in each residency and the digital transformation of this collection is seen as the added value of ECHO II compared to ECHO.


ECHO II: Traditions in Transition is a project co-founded by Creative Europe Culture Subprogramme "Support for European cooperation projects" 2020 EACEA-32-2019 – Smaller scale cooperation projects (COOP1). The Creative Europe Programme finances transnational cooperation projects in order to help Europe’s cultural organizations cooperate across borders. Examples of transnational cooperation projects consist of cross-border exchange of works of art through lending, international tours, and exhibitions, as well as co-productions, joint tours, and performances of cultural organizations from different countries.

Creating new works of art for ECHO II was aided by the participation of the following partners: Inter Alia, Sfera International, Pro Progressione, Balkan Beyond Borders, and Open Space Foundation.

In addition, PostScriptum assisted in ECHO II's digital strategy, through contributions to content development, digital infrastructure and data-centric architecture, interpretation and information systems, digital reuse, digital communities, and digital skills, in order to maximize the digital footprint.


  • Website: online collection
  • Visual art
  • Education
  • Capacity building
  • Audience engagement
  • Open access policy
  • reuse of cultural heritage
  • traditions
  • more than a year
  • $100k+
    N/A

Briefly describe your project’s timeline and development.

We started by designing the digital strategy of ECHO II as it became a necessary condition taking into account also the past work and experience gained while implementing the predecessor project ECHO: European Cultural Heritage Onstage. In order to have all partners aligned with this objective and engaged regarding the digital strategy of the project it was necessary to get a grasp of how each one of you is conceiving terms such as digital transformation, digital strategy, access, and use of digital collections.

Taking this into account, we applied a Digital Engagement Tool. This tool aimed at improving the methodology of monitoring the digital strategy of the ECHO II project, exploring the possibilities in the access and use of its digital collection and map and understanding the digital audiences that ECHO II's consortium wishes to reach and in order to conduct an effective dissemination plan by making the best use of digital media. The challenge here was to explore and come up with the right balance between each partner's own profile and digital identity and the digital identity ECHO II is representing.

What do you think went really well?

The best part of what we envisaged was to achieve the overall goal, that is to engage all partners of the consortium, all civil society organizations, to the digital strategy of the project and to become aware of the digital footprint of the project as an added value. Moreover to raise awareness on open access policies and to enable civic participation via cultural projects that entail cultural heritage and contemporary artistic creation.

What were the outcomes?

The project is still in progress but all measurable outcomes will be shared at the project's completion.

What was most helpful in pulling this project off?

What was fundamentally important in making this project a success is the support of all partners, but mainly the project leader who came up with the concept of the project and inspired us to experiment on designing a digital strategy for a consortium and project and not for a cultural organization per se.

Based on your experience, what advice do you have to share?

A key takeaway was the existing inequalities among different countries in Europe to what related to the DESI index and the overall awareness of digitizing and publishing online cultural heritage collections and artistic works.

Do you plan to continue this project?

Moving forward, we plan to evolve this project by publishing artworks into Europeana after the completion of the project's lifecycle, ensuring not only post dissemination activity but also raising awareness on the digitization of collections as part of the digital preservation of not only an organization but also an individual (i.e., an artist's oeuvre).


This case study was generously contributed by
Mina Karatza, Project Manager
Creative Europe/Inter Alia

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